Effective date: November 22, 2025

1) What are cookies?

Cookies are small text files placed on your device that store information to help websites function, improve performance, and deliver relevant content and ads.

We also use related technologies like pixels, tags, SDKs, local storage, and web beacons. Collectively we refer to these as ‘cookies.’

2) Why we use cookies

  • To make the Site work (e.g., security, load balancing).
  • To remember your settings (e.g., cookie choices).
  • To analyze Site performance and usage.
  • To measure marketing performance.
  • To support affiliate links (e.g., Amazon Associates) and sponsored content.

3) Types of cookies we use

Strictly Necessary (Essential)

– Required for core functionality (e.g., page navigation, consent logs, security).

– These cannot be switched off via our consent tool.

Performance/Analytics

– Help us understand traffic, popular pages, and improve the Site (aggregated metrics).

Functional

– Remember preferences and enhance features (e.g., saved states, UI choices).

Advertising/Targeting & Affiliate

– Make ads more relevant, limit repeats, and measure campaign effectiveness.

– Track outbound affiliate links and attribute qualifying purchases to our account (e.g., Amazon Associates).

Social Media/Engagement

– Enable share buttons, embedded content, and measure engagement from social platforms.

4) Examples of cookies we may use

Note: Actual cookies vary over time based on features, partners, and your settings.

  • Strictly Necessary: __cf_bm or similar (Security/CDN) – bot management and traffic protection; cookie_consent (FlairPicks) – store your consent choices.
  • Performance/Analytics: _ga, _ga_* (Analytics platform) – usage/performance; _gid – session-level analytics.
  • Functional: fp_pref_* (FlairPicks) – save user preferences.
  • Advertising/Targeting & Affiliate: ad_id, fbp/fbc, pin_* (ad/affiliate platforms) – relevance/frequency/attribution; ad-id, session-id, ubid-* (Amazon) – attribute qualifying purchases.
  • Social/Engagement: metapixel, pinterest_tag, yt_* (social/embedded media) – measure engagement.

5) Third-party cookies and links

Some cookies are set by third parties when you visit our Site (e.g., analytics, ad networks, social media, affiliate networks). If you click an outbound affiliate link (e.g., to Amazon), that retailer may place cookies on your device to attribute your purchase and for their own purposes. We do not control third‑party cookies or their settings. Review the third party’s cookie/privacy policies for details.

6) Your choices: consent and control

  • Cookie banner/manager: Accept or manage non‑essential cookies on your first visit and any time via “Cookie Settings” in our footer.
  • Withdraw consent: Use the same “Cookie Settings” control to turn off non‑essential categories.
  • Browser controls: Block/delete cookies in your browser (may impact Site functionality).
  • Mobile device settings: Your device may offer ad personalization limits at the OS level.

7) Region-specific information

EU/EEA/UK (GDPR/ePrivacy): We request consent before setting non‑essential cookies. Lawful bases: strictly necessary cookies are used for our legitimate interest in running the Site; analytics/advertising cookies are used only with your consent.

California (CPRA): The use of certain advertising cookies may be considered “selling” or “sharing” personal information for cross‑context behavioral advertising. You can opt out via “Cookie Settings” and, where applicable, a “Do Not Sell or Share My Personal Information” link.

Other jurisdictions: We honor local requirements where applicable. Your cookie choices remain available through our cookie manager and your browser/device settings.

8) Do Not Track and Global Privacy Control (GPC)

Our Site does not currently respond to browser “Do Not Track” signals. Where legally required, we make reasonable efforts to honor GPC/opt‑out signals for “sale/sharing” where supported by our consent tools.

9) Cookie retention

Cookie lifespans vary by type and purpose. Session cookies expire when you close your browser. Persistent cookies typically last from a few days up to 24 months unless you delete them sooner. Third‑party providers control their own retention periods.

10) Changes to this policy

We may update this Cookies Policy to reflect changes in technology, law, or our practices. Changes are effective upon posting with the “Effective date” updated above.

11) Contact us

Email: support@flairpicks.com